Current Edition- California Business Practice

The Peacemaker Quarterly- April 2014

Wednesday, March 17, 2010

Does Lindsay have a case?

I don't think so, but check it out for yourself... classic example of a case dealing with quasi-intentional torts, more specifically the use of a name or likeness for commercial advantage.  Is E-trade violating Lindsay's privacy by using her "first" name only in a commercial?  One must infer that this is e-trade's attempt for a case to exist, but personally, I didn't even think of Lohan when I saw the commercial.  Lindsay will not win.  Check the link.

http://www.popeater.com/2010/03/12/lindsay-lohan-etrade-baby-script-stephanie-ovadia/

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