In
the fine art market, plenty of art experts have been timid to
authenticate artwork in fear of possibly being litigated. Art scholars
are scared that if they authenticate a piece of art that turns out to be
the product of forgers, the authenticator could be held liable and get
sued for millions of dollars. Many art institutes have entirely
eliminated their art authentication division to avoid jeopardizing the
health and well-being of their foundation or organization as a whole.
As
a result, the price for pieces of art that have been authenticated by
an art authentication board fetches an exponentially greater price than
unauthenticated ones, since it increasingly has become a rarity. These
authenticated pieces of art’s purchase price are thus greatly inflated
and the ones that are indeed genuine but not authenticated, for whatever
reason, have cost the owners up to millions of potential profit.
I
consider this article to be an excellent example of why a fundamental
understanding of the law and its impact on the business environment is
essential for business students. Alluding to the fine art market, the
article demonstrates why it is essential for business models to take
into account legal concerns in implementing a strategy or operation.
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